302 verified reviews

HubSpot reviews

Every published review of HubSpot, unedited beyond length and clarity. Vendor responses are shown alongside the review they answer.

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Mbali KrugerVerified

Sales Director

Marketing and advertising

Rustenburg11 to 50 employees

5.0

15 Jul 2026

Reps update it without being nagged

We moved off a spreadsheet and the difference in forecast quality was immediate. Excellent free education and certification content. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. It is not perfect, and it is the right choice for us.

What works

Sales teams adopt it voluntarily, which is rare. Reporting answers the questions the sales meeting actually asks. The pipeline view gives an honest picture of the month.

What does not

Billing in dollars makes the annual budget a moving target.

Ryan Coetzee

General Manager

Information technology

Somerset WestSole trader

5.0

15 Jul 2026

Worth every rand once the automation was built

The automation removed about four hours a week of follow up admin per rep. Marketing and sales in one database when you run both. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. Worth the migration effort, which is not something I say often.

What works

Marketing and sales in one database when you run both. The pipeline view gives an honest picture of the month. Email sync captures conversations without anyone copying anything.

What does not

Billing in dollars makes the annual budget a moving target.

Megan FourieVerified

Regional Sales Manager

Manufacturing

Johannesburg11 to 50 employees

4.0

15 Jul 2026

The pipeline is finally accurate

Six reps, eighteen months in, and the pipeline is the most accurate it has ever been. Marketing and sales in one database when you run both. That is the part that genuinely changed how we work. There are irritations, and none of them are the kind that make you look elsewhere. I would recommend it to a business of our size without hesitation.

What works

The most generous genuine free tier in business software. Email sync captures conversations without anyone copying anything. The pipeline view gives an honest picture of the month.

What does not

The features we needed sat one tier above the one we were quoted.

Zaida MolefeVerified

Sales Director

Accounting

Zambia201 to 500 employees

4.0

15 Jul 2026

Reps update it without being nagged

Six reps, eighteen months in, and the pipeline is the most accurate it has ever been. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. There are irritations, and none of them are the kind that make you look elsewhere. I would recommend it to a business of our size without hesitation.

What works

Sales teams adopt it voluntarily, which is rare. Quoting from the record removed a handoff to admin. Email sync captures conversations without anyone copying anything.

What does not

Billing in dollars makes the annual budget a moving target.

Francois MnisiVerified

Head of Revenue

Retail

Klerksdorp2 to 10 employees

3.0

15 Jul 2026

Capable, but the team resisted it for months

Fine product, and the dollar billing makes the budget conversation annoying. The most generous genuine free tier in business software. Beyond that it is more ordinary than the marketing suggests. It sits squarely in the middle for us, useful but not something I would champion. I would shortlist it, not necessarily pick it.

What works

Excellent free education and certification content. Contact and deal management are solid.

What does not

Reporting is limited without moving up a tier. Support escalation is slow on technical issues.

Shireen Roberts

Sales Director

Wholesale and distribution

Kimberley2 to 10 employees

3.0

15 Jul 2026

Does the basics well, the extras are upsells

It is capable. Getting the team to use it consistently took much longer than the software took to set up. Marketing and sales in one database when you run both. Beyond that it is more ordinary than the marketing suggests. It sits squarely in the middle for us, useful but not something I would champion. Fine for our needs. Test it properly against your own requirements.

What works

The most generous genuine free tier in business software. Setup was fast.

What does not

Support escalation is slow on technical issues. There is no local accounting integration without Zapier.

Rebecca HendricksVerified

Creative Director

Food and beverage

Midrand201 to 500 employees

4.0

14 Jul 2026

Quoting from the CRM removed a whole handoff

We moved off a spreadsheet and the difference in forecast quality was immediate. Sales teams adopt it voluntarily, which is rare. That is the part that genuinely changed how we work. There are irritations, and none of them are the kind that make you look elsewhere. Worth the migration effort, which is not something I say often.

What works

Excellent free education and certification content. The pipeline view gives an honest picture of the month. The mobile app works well enough for a rep between meetings.

What does not

The features we needed sat one tier above the one we were quoted.

Refilwe MabasoVerified

Head of Revenue

Insurance

Sandton500 plus employees

5.0

13 Jul 2026

Worth every rand once the automation was built

Six reps, eighteen months in, and the pipeline is the most accurate it has ever been. Sales teams adopt it voluntarily, which is rare. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. It is not perfect, and it is the right choice for us.

What works

Excellent free education and certification content. The mobile app works well enough for a rep between meetings. The pipeline view gives an honest picture of the month.

What does not

The features we needed sat one tier above the one we were quoted.

Thandiwe VenterVerified

Sales Director

Financial services

Midrand500 plus employees

5.0

13 Jul 2026

Worth every rand once the automation was built

We moved off a spreadsheet and the difference in forecast quality was immediate. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. Two years in and nobody has suggested we look at alternatives.

What works

Marketing and sales in one database when you run both. Reporting answers the questions the sales meeting actually asks. Automation handles the follow up sequence reps used to forget.

What does not

Billing in dollars makes the annual budget a moving target.

Preggie NdlovuVerified

Digital Marketing Manager

Accounting

Polokwane201 to 500 employees

5.0

13 Jul 2026

Set up in a week, adopted in two

Six reps, eighteen months in, and the pipeline is the most accurate it has ever been. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. It is not perfect, and it is the right choice for us.

What works

Sales teams adopt it voluntarily, which is rare. The pipeline view gives an honest picture of the month. Email sync captures conversations without anyone copying anything.

What does not

Billing in dollars makes the annual budget a moving target.

302 verified reviews

Six reps, eighteen months in, and the pipeline is the most accurate it has ever been. The most generous genuine free tier in business software. That is the part that genuinely changed how we work. Nothing has come up in the last year that I would call a real problem. It is not perfect, and it is the right choice for us.

What works

Sales teams adopt it voluntarily, which is rare. The pipeline view gives an honest picture of the month. Email sync captures conversations without anyone copying anything.

What does not

Billing in dollars makes the annual budget a moving target.