Wrike is a capable general project management tool with one feature set that genuinely distinguishes it: proofing and approval for creative assets. Reviewers mark up images, video and PDFs directly in the browser, comments attach to a point on the artwork, and versions are tracked properly.
For an agency or an in house marketing team, this replaces the email chain of screenshots with red circles drawn in PowerPoint, and that alone is often the reason Wrike wins the evaluation.
The rest of the product
Solid. Custom request forms route intake into the right team with the right fields. Workload and capacity views work. Time tracking is native. Dashboards are configurable. Dependencies and Gantt views are present from the mid tier.
The custom item types feature lets you model things that are not tasks, campaigns, assets, briefs, which is more flexible than most competitors allow.
The reservations
The interface is dense and takes time to learn. Wrike has been adding features for years and it shows in the navigation. New users need onboarding, and our reviewers consistently mention a slow first month.
Pricing is in dollars per user with the proofing features on the Business tier and above, so the feature you are buying it for is not on the cheap plan. There are also minimum user counts that make small teams pay for capacity they do not use.
Who should buy it
Creative agencies, in house marketing teams, and any organisation where work products go through formal review cycles. Teams that do not review creative assets are paying for a differentiator they will never use.
PM
South AfricaGqeberha201 to 500 employees
